GAYME

CHANGER

GAYME

CHANGER

“With rich stories and background analysis, Jens Schadendorf’s book GaYme Changer demonstrates how LGBT+ equality is not only a moral imperative but also a dynamic driver of growth, culture change, and business success. It's an insightful and compelling read – essential for every leader and those driving inclusion at all levels.”

– Antonio Zappulla, CEO, Thomson Reuters Foundation
Book

GAYME CHANGER

The Rise of LGBT+ Equality in Workplaces, Markets, and Societies
It's been a stunning development in a short period of time: In GaYme Changer, the first book of its kind, Jens Schadendorf has traced the LGBT+ community and an increasing number of their allies across the globe to discover the start of a revolution in businesses and economies.

With fascinating stories around individuals, companies, nonprofits and a fast-growing cohort of other organizations, he describes the emergence of a strong ecosystem accelerating the rise of global LGBT+ equality.

Supported by up-to-date research, he also shows how investment in LGBT+ diversity and inclusion delivers a powerful return. It is both economically and ethically beneficial for companies, societies, and every human being to let LGBT+ people develop into dynamic forces, rooted in new forms of cooperation, learning, and productive activism for ga(y)me changing results.

The struggle for recognition is not yet over. However, in workplaces and markets many gay, lesbian, transgender, bisexual and queer individuals have become champions of economic strength – true ga(y)me changers, not only working for the next level of LGBT+ equality, but also developing the global economy faster and for the better.

Events & The Book's Journey

The journey of writing, publishing, and marketing this book has been rich. Jens has traveled on four continents and researched on five. He has conducted numerous interviews and participated in conferences, award ceremonies, panel discussions, and workshops, sometimes as the only external participant. He has also connected to many places digitally. The timeline shows some selected milestones. It includes some of the many engagements as a speaker on his book and what’s next.

JENS SCHADENDORF

author


Jens Schadendorf is an economist and a book changemaker.

As an author, keynote speaker and panelist, Jens focuses on LGBT+ equality, responsible business, organizational and social change and thought leadership. He has published several books, written for leading German media, including Financial Times Deutschland, Zeit online, and Spiegel, and is an independent LGBT+ researcher at the Chair of Business Ethics at the Technical University of Munich, Bavaria, where he lives.

Jens makes change via books in another way, too. An award-winning editorial and publishing director for many years, he has worked with bestselling authors such as Jack Welch, Bill Clinton, Anita Roddick, Peter Drucker, Don Tapscott, Charles Handy, and Hans-Werner Sinn. Today his main business is to advise companies, scientists, managers, and medical doctors on book projects globally. These have been published by well-known US, British and German media houses, as well as some in Japan, China, France, Brazil, Korea, and Russia.

Jens has served as a medical corpsman in the German army and holds a degree in shipping management and a Master’s in economic and social sciences from the bilingual French-German university of Fribourg, Switzerland. There, he also worked as a research associate at the Institute of Political Economy, followed by postgraduate studies on East Asian economic development and culture in Bangkok and Singapore, funded by the Swiss National Fund.

Praise for Gayme Changer

GaYme Changer was launched in spring 2021, with about 30 advance endorsements, coming from the US, the UK, Canada, Japan, France, the Netherlands, India, Spain, Italy, Belgium, Mexico, Austria, Switzerland, the Czech Republic, Taiwan, South Africa, and Germany.

400+

Companies, nonprofits, multilateral, and further organizations featured or mentioned in the book

Absa

Accenture

ACON/Pride in Diversity

Adidas

Adobe

Ad Council

AGPRO

Aidshilfe

Air Canada

Air New Zealand

Airbus

Akamai

Ali Forney Center

Alibaba

Allen & Overy

The Alliance

Allianz/Allianz Global Investors

Allround Team

Amazon

American Airlines

American Chamber of Commerce in Japan/ACCJ

American Express

American Unity/American Unity Fund

American University

Amnesty International

Aon

Apple

Arcigay

ArciLesbica

Arvato

AT&T

Atos

Audeliss

Australian & New Zealand Chamber of Commerce in Japan/ANZCCJ

Aviva

AXA

Axel Springer

Bain/Bain Capital

Baker Hughes

Baker McKenzie

Baloise/Baloise Life

Banca d’Italia

Banco Ambrosiano Veneto

Bank Austria

Bank of America

Barclays

Barilla

Barings

BASF

Bayer

BCG/Boston Consulting Group

BD

Belgian-Luxembourg Chamber of Commerce in Japan/BLCCJ

Ben & Jerry’s

Bertelsmann

Bertoni

Black Lives Matter

BlackRock

Blackstone

Bloomberg

BMW

BNL

BNP Paribas

Boehringer Ingelheim

Boeing

Booking.com

Bosch/Robert Bosch

BP

BRich

British Airways

British Chamber of Commerce in Japan/BCCJ

Bryan Cave Leighton Paisner

Buitoni

Burberry

Cámara de Comerciantes LGBT de Colombia

Cámara de Comercio Diversa Costa Rica

Cámara de Comercio e Turismo LGBT do Brasil

Cámara de Comercio LGBT de la Republica Dominicana

Cámara de Comercio y Negocios LGBT de Uruguay

Cámara LGBT de Comercio Ecuador

Cambridge University

Campana & Schott

Canadian Chamber of Commerce in Japan/CCCJ

Canadian Gay & Lesbian Chamber of Commerce

Carlyle

Catholic Church

Center for Talent Innovation/CTI

CIA

Cisco

Citi/Citigroup

Clifford Chance

Coca-Cola

Coming Out (Russia)

Commerzbank

Community Business

Complutense University of Madrid

Consoft

Continental

Costa

Covestro

Daimler

Danish Chamber of Commerce Japan/DCCJ

Danone

DeCecco

Deloitte

Dentons

Deutsche Bahn

Deutsche Bank

Deutsche Börse

Deutsche Post DHL

Deutsche Telekom

Diageo

Discover

Discovery

Disney

DLA Piper

Dolce & Gabbana

Dow

East meets West/EmW

Ebay

Edelman

EDGE

EGLCC

EMIDIS

Empower

Enel

Enterprise Rent-A-Car

ESCP

ESSEC

Eurocentralasian Lesbian* Community/EL*C

European Central Bank

European Pride Business Network/EPBN

EurOUT

Eversheds Sutherland

EY

Facebook

Famiglie Arcobaleno

Federación Mexicana de Empresarios LGBT

FELGTB

FidAR

Fidelity

Fondation Le Refuge

Freshfields Bruckhaus Deringer/Freshfields

Fundación Eddy-G

Fundación Iguales

Fundacja Kultura dla Tolerancji

Fundacja Wiara i Tęcza

GagaOOLala

Gay and Lesbian Organization of Business and Enterprise

Gay Games

Gaynet Italia

GCDS

GE

Georgetown University

German Armed Forces

GGLBC

GLAAD

GLSEN

Godrej India Culture Lab

Goldman Sachs

Google

Government Pension Insurance Fund/GPIF

GSK

GSK Stockmann

Gucci

Guelph University

H&M

Harvard Business School/Harvard University

HEC

Heineken

Herbert Smith Freehills

Historically Black Colleges & Universities/HBCUs

HKGala

Hogan Lovells

Homburger

HP

HSBC

Human Rights Campaign/HRC

Human Rights Watch

IBM

IE University/Business School/Out & Allies Club

IG

Ikea

ILGA Europe/ILGA World

Inditex

ING

INSEAD

Instagram

Interbank

INvolve

Ireland Japan Chamber of Commerce/IJCC

Jamaica Association of Diverse Businesses

Japan In-House Lawyers Association/JILA

Johnson & Johnson

JPMorgan Chase

Kantar

Kearney

Kirkland & Ellis

Korn Ferry

KPMG

L’Oréal

L’Autre Cercle

L1 Energy

Lambda Legal

Lang & Partners

Latham & Watkins

Leiden University

Lesbians Who Tech

LesWorking

Levi’s/Levi Strauss

LGBT Great

LGBT Network (Russia)

LGBT Talents

LGBT+@Work

LGBTI Intergroup (European Parliament)

Liberty Global

Lilly

LinkedIn

Linklaters

LLAN/Lawyers for LGBT & Allies Network

Lloyd’s of London

London Business School

London School of Economics and Political Science

Lovell Corporation

LSVD

Lufthansa

LVMH

3M

Macquarie

Magic Circle

Magnus Hirschfeld Foundation

Major League Baseball

Mastercard

McKinsey

Merck

Merriam Webster

Metro

Microsoft

Mizuho

Monitor Deloitte

Morgan Stanley

My Rodzice

National Australian Bank

National Westminster Bank

NBA

Nestlé

Netflix

Network (Switzerland)

The New York Times

New York University/NYU

NGLCC

Nike

Nomura

Northern Trust

Northrop Grumman

Norton Rose Fulbright

Novartis

Novotel

Oliver Wyman

Open Finance

Open for Business

Openly

Oracle

Orange

The Other Foundation

Otto

Out & Equal Workplace Advocates/Out & Equal

Out For Australia

Out in Business Club (London Business School)

Out Leadership

OutRight Action International/OutRight

OUTstanding

Oxford University

Panasonic

Parks – Liberi e Uguali/Parks

Partnership for Global LGBTI Equality/PGLE

Paul & Emily Singer Family Foundation

Pepsi

Permira

Pew Research Center/Pew

Pfizer

PFOX

Philip Morris

Philips

The Pinnacle Foundation

Pinsent Masons

PLUS LGBTI+ Business Network

Point Foundation

Porsche

Portico Media

Postbank

Premier League

Pride at Work Canada/Fierté au Travail

Pride Biz Austria

Pride Circle

Pride Connection Brazil

Pride Connection Chile

Pride Connection Mexico

Procter & Gamble/P&G

Prout at Work Foundation/Prout at Work

Queer Business Women

Queer Media Society

Queer Staff Network Berlin

Rabobank

Raiffeisen/Raiffeisen Bank International

Rainbow Cities Network

Rajmala Welfare Society (RWS) – India’s Diverse Chamber

REDI

Relx Group

Renault

Réseau des Réseaux

Rewe

Richemont

RISE

Rolls-Royce

ROMBA

Royal Bank of Canada/RBC

RWE

Sace Simest

Salesforce

Sanofi

Santander

SAP

Schroders

Scorcelli & Partners

Scotiabank

Series Q

SGLCC

Shell

Siemens/Siemens Healthineers

Simmons & Simmons

Sky

Société Générale

Sodexo

SoftBank

South African LGBT+ Management Forum

University of St. Gallen

Standard Chartered

Stanford University/Stanford Graduate School

Star Alliance

Starbucks

Start Proud/Fier Départ

StartOut

State Street

Sticks & Stones

Stonewall

Sturm Ruger

Keshav Suri Foundation

Swedish Chamber of Commerce and Industry in Japan/SCCJ

Sydney Gay and Lesbian Business Association/SGLBA

T-Mobile

TBOL

Tech Data

Telstra

Third Point/Third Point Foundation

Thomson Reuters Foundation

Thyssenkrupp

TIM/Telecom Italia

Tmall

Toyota

The Trevor Project

Twitter

Tyler Clementi Foundation

Uber

UBS

UCLA School of Law

Ufa

Uhlala

UN LGBTI Core Group

United Nations

UN Office of the High Commissioner of Human Rights

Unicredit

UniGay

Unilever

United Airlines

United Therapeutics Corporation

Vector

VelsPol

Verizon

Viacom

Vinci Energies

Virgin

Vista Outdoor

VK

Vodafone/VodafoneZiggo

Volkswagen

The Washington Post

Walmart

Wells Fargo

WeWork

Wharton/University of Pennsylvania

White & Case

Williams Institute

Women in Law Japan

Work with Pride/wwP

Working With Pride/WWP

Workplace Pride Foundation

World Bank

World Economic Forum

WHO

WPP

Wybernet

Yale University/Yale Business School

ETH Zurich

University of Zurich